Product Design Leadership
With 20 years commercial experience as a designer working in a wide range of sectors including recruitment, media, telecoms, commercial property and not-for-profit, I bring a unique skill set to the table.
I balance a human-focused approach to design and product with business requirements, so design teams can flourish, innovate and create value for the wider business.
I have a proven track record in:
From user research to measuring customer satisfaction, a great design team needs solid processes to deliver results to a consistently high standard.
Individual progression keeps designers engaged and delivering increasingly great results. Using one-to-ones, coaching and emphasising vital soft skills, a team can grow and learn together. Managers included.
Knowing how to find great talent, and making sure cultural fit, diversity and above all, chemistry are all in place is vital.
Design teams don’t work in isolation. Getting the best from a team requires support and buy-in from other areas of the business, from C-level to sales and account management.
What are the design team values, and how do they reflect the values of the business? A design team should support and enhance wider values.
Clients are the lifeblood of any agency, and need to be treated accordingly, making sure they feel valued, listened to and supported on their journey.
A design team aligned with wider business goals will yield much better results than one operating in a silo.